Succeed with YouTube Ads

 An Introduction to YouTube Advertising

YouTube ads are important for your success online. YouTube is one of the most under-utilized platforms by many digital marketers.

Despite many statistics clearly showing the profitability of video marketing, even
many of the web’s pre-eminent digital marketers are shy to get involved.

Why is this? Simple: many marketers who are working from home lack the
resources, the know-how or the confidence to get involved with video marketing.
But you know what? That’s exactly why you need to get involved and why you need
to learn to use this critical tool.

Leaving the statistics to one side for a moment, video marketing is incredibly
valuable simply because it allows you to change the way that others perceive your
business. When you create a great video with high production values, you make
your organization appear far more professional, stable and resourceful. Instead of
looking like you’re ‘some guy’ writing articles from his Mum’s basement, you’ll now
look like a real business complete with high production values and a professional
sheen that inspires trust and confidence in your brand.

Why use YouTube Ads?

At the same time, video marketing also has some other advantages. For example:
it’s highly engaging beyond what you can achieve with a written advert or even a
blog post. Think about how often you have sat up all night watching TV programs
that you weren’t really interested in simply because it was too difficult to turn off
and turn your attention away from them.

Videos combine sound, music, image and clever editing and they let us speak
directly to the audience. If you’re a digital marketer with a personal brand and
you’re trying to gain the trust and familiarity with your audience, then going on
video and letting them ‘meet’ you that way is incredibly valuable. Likewise, though,
if you’re a large a corporation and you want to show off your products, then being
able to put them on the screen and show them being used will make it much easier
for your audience to understand them and to see the appeal and the value
proposition.

YouTube Ads Work

Think about what you’d be more likely to buy: something you heard described in a
piece of text, or something you could see being held up to the camera, being used
and shot in dynamic, flattering lighting. Add in some great music to underscore the
value of the item and a great, persuasive sales script and you can make anything
seem incredibly desirable.