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What is Instagram Marketing and Why Should You Care?
When devising your internet marketing strategy, it can be all too easy to forget about Instagram in the mix. Compared with Facebook, Instagram has relatively fewer users but it is rapidly growing. Also it’s not as clear how it can be monetized. There’s no content in an image and people don’t want pictures in their Instagram feed telling them to ‘buy now’ or sign up. So with all that in mind, why would you invest a lot of time or money into the platform?
Well actually there are a lot of good reasons. When used correctly, Instagram is a fantastic way to promote products and services. Also to increase your brand’s visibility and to position yourself as an authority and artistic brand. Instagram is bigger than Twitter and its users are far more engaged and happier to buy products
What is Instagram?
There’s a good chance you already know what Instagram is about but let’s just recap. Essentially Instagram is a social network that revolves around pictures. At its most basic, Instagram is an image sharing site but unlike something like Imgur the pictures tend to be a little more personal. Instagram is about telling your story or finding beautiful moments in the every day. It’s about being personal and it’s about keeping people up-to-date with your activities. So if you were to go on holiday, you might take hundreds of photos for Facebook but Instagram would be where you’d upload the highlights or the beautiful picture of that sunset.
This is about expression.
The relatively low image quality and square dimensions are in service of this artistic bent, as are the ‘filters’ that Instagram lets you apply. Once you have cropped your photo into a square, you then have the option to apply filters that will alter the brightness, contrast, structure, saturation, warmth etc. to create a number of effects. Photos can be made to look vintage, colors can be brought out or subdued. You can alter the mood and impact of your image in a variety of ways. Once you’ve done this, you then have the option to add tags to your images.
Instagram Tags: How they help!
These work in the same way as tags on Twitter – they describe what is in the image and then allow other people to find your image by searching. These tags will be added using the ‘hashtag’ symbol ‘#’ and can be placed right inside your description. If you took a photo of yourself in the gym, you might write ‘Getting some muscle tone on #gym #workout #fitness’. This way, anyone who searched for #fitness would see your picture come up. Later in this guide, we’ll examine how to pick the best hashtags for optimal visibility.
Ways to use tags
Also in your description, you can tag other users using the ‘@’ symbol. You can also tag users in the pictures themselves, much like on Facebook. Instagram also has the ability to ‘message’ photos with Instagram direct. And as with Twitter, it’s possible for users to ‘follow’ accounts that they like and then to be updated regularly with new content as it gets uploaded. Simply tap on the name of the person who uploaded the photo and then click ‘follow’. As a business on Instagram, getting lots of follows is going to be your main objective.
What you might have noticed about all this is that it isn’t immediately conducive to marketing.
People on Instagram are largely there to see updates from their friends and family and to see beautiful pictures uploaded by the likes of the National Geographic. This is where people come to see the ‘beauty in everyday life’. This in turn means you need to be very strategic about the way you market here – but it can be done. many businesses and marketers are making great income on Instagram by building a great following, and using great images.
To sell your own products you need an outlet
You could sell on Amazon, Ebay or even Craigs List. There are many options
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